ENDORSEMENTs & Brand Collaborations

Colgate

Type: Beauty & Personal Care
Start Date: July 21, 2021
Status: Active

Beauty & Personal CareUS BTS ARMYJuly 31, 2026Colgate, j-hope, BT21

Jinro

Type: Food & Beverage
Start Date: July 2, 2026
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYJuly 30, 2026V, Jinro

SAMSUNG

Type: Electronics
Start Date: March 10, 2020
Status: Active

Brand Ambassadors, TechnologyUS BTS ARMYJuly 22, 2026Samsung, Galaxy, SUGA, Jin, RM, j-hope

McDonalds

Type: Food & Beverage
Start Date: May 26, 2021
End Date: Active

Food & BeverageUS BTS ARMYJuly 14, 2026McDonalds, TinyTAN, BT21

GRAFF

Type: Jewelry
Start Date: July 2, 2026
Status: Active

Brand Ambassadors, JewelryUS BTS ARMYJuly 2, 2026GRAFF, Jung Kook

CELINE

Type: Apparel
Start Date: March 15, 2023
Status: Active

Brand Ambassadors, Apparel US BTS ARMYJune 28, 2026V, CELINE

Dior

Type: Apparel
Start Date: January 16, 2023
Status: Active

Brand Ambassadors, Apparel US BTS ARMYJune 24, 2026Dior, jimin, j-hope

Louis Vuitton

Type: Apparel
Start Date: April 22, 2021
Status: Ongoing

Apparel , Brand AmbassadorsUS BTS ARMYJune 23, 2026j-hope, Louis Vuitton, GQ, Vogue

LADOR

Type: Beauty & Personal Care
Start Date: December 10, 2025
Status: Active

Beauty & Personal Care, Brand AmbassadorsUS BTS ARMYJune 22, 2026Jimin, LADOR

Snow Peak

Type: Apparel
Start Date: August 21, 2025
Status: Active

Brand Ambassadors, Apparel US BTS ARMYJune 18, 2026V, Snow Peak

FRED

Type: Jewelry
Start Date: July 8, 2024
Status: Active

Brand Ambassadors, JewelryUS BTS ARMYJune 11, 2026Jin, FRED Jewelry

Calvin Klein

Type: Apparel
Start Date: March 27, 2023
Status: Active

Brand Ambassadors, Apparel US BTS ARMYJune 11, 2026jungkook, calvin klein

OREO

Type: Food & Beverage
Start Date: May 26, 2026
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYJune 11, 2026OREO

Nike

Type: Apparel
Start Date: May 28, 2026
Status: Active

Apparel US BTS ARMYMay 28, 2026Nike

ARIH

Type: Food & Beverage
Start Date: April 24, 2026
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYApril 24, 2026ARIH

Compose Coffee

Type: Food & Beverage
Start Date: December 19, 2023
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYApril 19, 2026Compose Coffee, V

HUBLOT

Type: Jewelry
Start Date: February 12, 2026
Status: Active

Brand Ambassadors, JewelryUS BTS ARMYApril 2, 2026Jung Kook, HUBLOT

LUCIDO-L

Type: Beauty & Personal Care
Start Date: September 16, 2025
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYMarch 31, 2026Jin, Lucido-L

Amorepacific

Type: Beauty & Personal Care
Start Date: November 27, 2021
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYMarch 23, 2026Amorepacific, Laneige, Jin

Coca-Cola

Type: Food & Beverage
Start Date: April 30, 2018
Status: Active

Food & BeverageUS BTS ARMYMarch 23, 2026Coca-Cola, V