ENDORSEMENTs & Brand Collaborations

Learn more about the various products and services that BTS has promoted over the years

Snow Peak

Type: Apparel
Start Date: August 21, 2025
Status: Active

Brand Ambassadors, Apparel US BTS ARMYDecember 12, 2025V, Snow Peak

CHANEL

Type: Beauty & Personal Care
Start Date: December 11, 2025
Status: Active

Beauty & Personal Care, Brand AmbassadorsUS BTS ARMYDecember 11, 2025Jung Kook, CHANEL

LADOR

Type: Beauty & Personal Care
Start Date: December 10, 2025
Status: Active

Beauty & Personal Care, Brand AmbassadorsUS BTS ARMYDecember 10, 2025Jimin, LADOR

TIRTIR

Type: Beauty & Personal Care
Start Date: October 28, 2025
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYDecember 10, 2025V, TIRTIR

Paradise City

Type: Hotel Resort
Start Date: December 1, 2025
Status: Active

Brand Ambassadors, Hotel ResortUS BTS ARMYDecember 1, 2025V, Paradise City

Compose Coffee

Type: Food & Beverage
Start Date: December 19, 2023
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYNovember 25, 2025Compose Coffee, V

Jin Ramyun

Type: Food & Beverage
Start Date: November 9, 2022
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYNovember 18, 2025Jin, Ramen, Ramyun

Yunth

Type: Beauty & Personal Care
Start Date: October 28, 2025
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYNovember 13, 2025V, Yunth

Calvin Klein

Type: Apparel
Start Date: March 27, 2023
Status: Active

Brand Ambassadors, Apparel US BTS ARMYOctober 28, 2025jungkook, calvin klein

FRED

Type: Jewelry
Start Date: July 8, 2024
Status: Active

Brand Ambassadors, JewelryUS BTS ARMYOctober 24, 2025Jin, FRED Jewelry

Lucido-L

Type: Beauty & Personal Care
Start Date: September 16, 2025
Status: Active

Brand Ambassadors, Beauty & Personal CareUS BTS ARMYOctober 20, 2025Jin, Lucido-L

CELINE

Type: Apparel
Start Date: March 15, 2023
Status: Active

Brand Ambassadors, Apparel US BTS ARMYOctober 5, 2025V, CELINE

Dior

Type: Apparel
Start Date: January 16, 2023
Status: Active

Brand Ambassadors, Apparel US BTS ARMYOctober 1, 2025Dior, jimin, j-hope

Gucci

Type: Apparel
Start Date: August 8, 2024
Status: Active

Brand Ambassadors, Apparel US BTS ARMYSeptember 30, 2025Jin, Gucci

Coca-Cola

Coca-Cola

Type: Food & Beverage
Start Date: April 30, 2018
Status: Active

Food & BeverageUS BTS ARMYSeptember 28, 2025Coca-Cola, V

Bottega Veneta

Type: Apparel
Start Date: March 30, 2023
Status: Inactive

Brand Ambassadors, Apparel US BTS ARMYSeptember 27, 2025RM, namjoon, Bottega Veneta

Audemars Piguet

Audemars Piguet

Type: Jewelry
Start Date: September 1, 2025
Status: Active

JewelryUS BTS ARMYSeptember 1, 2025j-hope, Audemars Piguet

Dongwon Tuna

Type: Food & Beverage
Start Date: July 25, 2025
Status: Active

Brand Ambassadors, Food & BeverageUS BTS ARMYAugust 30, 2025Jin, Dongwon Tuna

Alo Yoga

Type: Apparel
Start Date: October 17, 2024
Status: Active

Brand Ambassadors, Apparel US BTS ARMYAugust 22, 2025Jin, Alo Yoga

McDonalds

McDonalds

Type: Food & Beverage
Start Date: May 26, 2021
End Date: Active

Food & BeverageUS BTS ARMYAugust 19, 2025McDonalds, TinyTAN

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