Colgate
Type: Beauty & Personal Care
Start Date: July 21, 2021
End Date: Active
QUICKLINKS
Optic white Vitamin C Toothpaste | Initial Announcement
Optic White Vitamin C Toothpaste
On July 31, 2026, Colgate announced j-hope as global ambassador for its Optic White Vitamin C toothpaste.
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Videos
Initial Announcement
On July 21, 2021, Colgate launched its limited edition toothpaste in collaboration with BT21. The toothpaste came in white, green, and pink, featuring Chimmy, Tata, and Cooky. Colgate also released BT21 themed slim soft advanced toothbrushes and mouthwash in different colors and flavors.
