BTS Partners With UNICEF To Share A Message Of Love And Kindness
Date: July 30, 2019
Photo cr. BIGHIT MUSIC
BTS has teamed up with UNICEF to encourage young people to spread kindness and end bullying. A video was released on the International Day of Friendship as part of UNICEF's #ENDviolence campaign in conjunction with BTS and Big Hit Entertainment's "Love Myself" campaign.
In the video featuring "Answer: Love Myself," the BTS members are seen watching images of "children and young people facing incidents of violence, bullying and fear in and around schools. As the story unfolds, viewers see a switch in behavior when peers start to offer friendship, support and love to those being bullied and hurt." The clip ends with a message encouraging the youth to “brighten someone’s day with a kind note - online or IRL.”
Learn more about BTS’s Love Myself Campaign here.
“Our LOVE MYSELF campaign is all about encouraging every young person to find the love from within themselves and spreading that love to others,” said BTS. “We want everyone to take part in ending violence by sharing love and kindness.”