LOTTE DUTY FREE
Type: Brand Ambassadors
Start Date: November 13, 2017
Status: Inactive
Season's Greetings Mobile Card
On December 20, 2021, Lotte released their BTS Season’s Greetings Mobile Card via their Twitter and Instagram. This customized mobile card can send your sweet and warm greetings to the amazing people around you.
To access the mobile card, click here.
1. Click Start to begin.
2. Select the BTS Image Card where you can simply send a video or Customizing Message Card where you can write the message yourself.
3. Click the Send button at the bottom right side and select the channel you want to use to share the mobile card (Message, Line, Facebook, Twitter, KakaoTalk, etc.). Then follow the instructions.
Friends Must Fly Out
On August 31, 2021, Lotte announced their upcoming release of a travel-related sitcom starring BTS. The sitcom consists of three episodes in a video titled ‘Friends Must Fly Out’ at which advertised Lotte’s ‘Travel is Coming with LDF’ campaign. A teaser video was released in June 2021 on the company’s social media channels and gained over 4.1 million views.
The sitcom premiered on September 9, 2021 at Lotte Cinemas across Korea. International Armys were able to watch it on September 16, 2021 via the Lotte Duty Free official SNS channels.
(Source: 1, 2, 3, 4)
Friends Must Fly Out Sitcom
SITCOM EPISODES:
Episode 1: Travel Dreams Come True
Episode 2: Nothing Was There for Us
Episode 3: Are You Ready?
promotional Photos
LDF Magazine
On August 24, 2021, Lotte released their latest edition of their Lotte Duty Free (LDF) magazine featuring BTS. Lotte also released a promotional video of the band sharing useful information with fans about the magazine while also introducing the special BTS mobile background that can be downloaded.
BTS has been featured in multiple editions of the Lotte Duty Free (LDF) Magazine since March 2018. Below are photos taken from the different editions.
(Source: 1)
Promotional photos
BTS Meets LDF
On August 11, 2021, Lotte announced their latest collaboration with BTS by posting on their social media accounts individual photos of BTS members from a photoshoot titled the ‘Red Cut Photoshoot’. The photos showed each member wearing white suits while posing in front of a red backdrop. Lotte released a behind the photo shoot video on December 27, 2021.
Lotte also released BTS Chuseok holiday photos as well as BTS Winter photos and mobile wallpapers in September 2021 and November 2021.
For more information, visit Lotte’s official Twitter and Instagram channels.
(Source: 1)
Promotional Photos
We Want a Duty Free Life Campaign
From August 13, 2020 to August 16, 2020, Lotte launched their ‘We want a Duty Free life’ campaign featuring BTS. Individual videos of each member along with a behind the scenes video and ‘Red Cut’ photos were also released.
BTS unveiled a preview of their campaign video at the Lotte Duty Free Concert on September 27, 2020. The theme of the video matched that of the campaign and expressed the daily worries of millennials and the BTS Duty Free method of resolving them.
(Source: 1)
Promotional Videos
Promotional Photos
Let's Do Something Fun Campaign
On March 5, 2019 to April 8, 2019, Lotte announced their ‘Let’s Do Something Fun’ campaign featuring BTS. The campaign goal was to strengthen the company’s communication with their customers through fun marketing activities and consisted of a series of six videos showcasing the unique charms of BTS that were released every week.
Lotte also produced a limited edition BTS memo to celebrate the video launch. The memo was to be given to customers who purchase over KRW$150 worth of perfume, cosmetics, food, and alcohol at Lotte’s Seoul, Incheon, and Gimp Airport stores.
(Source: 1)
Promotional Videos
Yum Campaign
On June 22, 2018, Lotte introduced commercials advertising their ‘Yum’ campaign in front of a packed audience at their Lotte Duty Free Family Concert at Jamsil Stadium at which BTS ended with a grand finale.
The ‘Yum’ campaign is an effort to reimagine Lotte Duty Free’s shopping offer as a response to its withdrawal from some Incheon International Airport T1 businesses. The marketing campaign was created around the word ‘Yum’ to drive sales to Korean customers. The word ‘Yum"‘ (a reference to something delicious in English) is embodied in Korean and draws on the acronym for Lotte Duty Free (LDF).
On August 5, 2018, Lotte began releasing campaign videos starring BTS.
(Source: 1, 2)
Promotional Videos
Promotional Photos
BTS Music Video
On April 4th, 2018, Lotte Duty Free released teaser videos starring BTS in Korean with English, Japanese, and Chinese subtitles in anticipation of the release of their “You’re So Beautiful” music video that was released on April 10, 2018.
The song is a reiteration of the song that Lotte Duty Free launched as a promotional video in 2012. The video is set against a backdrop of Coex and Jamsil in Seoul, both homes to Lotte Duty Free Stores. It also promotes the tourist attractions of the popular Gangnam area.
(Source: 1, 2, 3)
Initial Announcement
On November 13, 2017, South Korea's top duty-free operator, Lotte Duty Free, announced that BTS would be its new model as local retailers have been aiming to attract more foreign customers. Including BTS, Lotte Duty Free has 58 K-Pop celebrities.
