LG Electronics
Type: Technology
Start Date: April 3, 2018
End Date: 2019
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LG Q7 BTS Edition | BTS Studio | LG G7 ThinQ | Initial Announcement
LG Q7 BTS Edition
On September 9, 2018, LG announced the release of their ‘LG Q7 BTS Edition’ cell phone. This special edition phone included BTS member’s handwritten emojis, BTS wallpapers that automatically changed daily, and ringtones and good morning/good night alerts recorded by the members.
A special BTS app and gallery was also pre-installed on the phone while the BTS official logo appeared on the earphones, charger, and the back of the phone.
(Source: 1, 2)
LG Q7 BTS Edition Phone
Promotional Photos
BTS Studio Presented by LG
On September 5, 2018, LG Electronics kicked off its ‘BTS Studio Presented by LG’ in Los Angeles in collaboration with the ‘2018 BTS World Tour’ across the U.S. The tech giant also operated a BTS Studio at concert venues in Oakland, Chicago, and New York.
This BTS Studio gave fans a hands-on experience to test LG products such as the limited edition LG Q7 BTS smartphone and to enjoy various BTS content such as take part in photo and video booths with BTS.
On October 8, 2018, LG Electronics aired a special video billboard dedicated to BTS in New York’s Time Square to coincide with the band’s 2018 world tour. The video included music clips and messages from fans and aired for 24 hours.
(Source: 1, 2)
BTS Studio Presented by LG
Promotional Photos
LG G7 ThinQ
On May 18, 2018, LG Electronics released their ‘LG G7 ThinQ’ smartphone with BTS as the advertising models. Coincidentally, it was the same day the global idol group released their hit album, ‘Love Yourself: Tear.’ LG also ran a billboard in New York’s Time Square from June 11-13 to promote the ‘LG G7 ThinQ’ and to celebrate the fifth anniversary of the band.
On June 20, 2018, LG Electronics introduced the ‘BTS Value Pack’ for the ‘LG G7 ThinQ’ consisting of eight unique BTS-themed content and was available for download via the ‘LG SmartWorld’ app. Each theme transformed the phone’s UI with unique backgrounds, color schemes, and icon designed based on individual personalities of each BTS member. The BTS pack also came with a ‘BTS Smart Case’, a special smartphone case that automatically installed the customized BTS themes using NFC technology.
On December 5, 2018, LG released their ‘BTS Holiday Theme Pack’ exclusively for ‘LG ThinQ’ smartphones.
(Source: 1, 2, 3, 4)
LG G7 ThinQ Smartphone
Promotional photos
Initial Announcement
On April 3, 2018, South Korean multinational electronics company, LG Electronics Inc announced their collaboration with BTS on a diverse marketing campaign that reflects the uniquely colorful personalities of each of the group’s members.
The campaign highlighted the band’s talent and attitude along with their relationship with their fans, the very qualities that LG hopes to bring to its products.
The collaboration between the two groups ended in early 2019.
(Source: 1, 2, 3)
LG Electronics announced their collaboration with BTS