Amorepacific
Type: Beauty & Personal Care
Start Date: November 27, 2021
Status: Active
Bouncy Sleeping Mask
On October 1, 2026, Laneige introduced its Bouncy Sleeping Mask featuring Jin.
The masks contains Peony & Collagen Complex and peptides and includes approximately 45,000 pseudo-ceramide capsules.
(Source: 1)
Bouncy & Firm Hydrogel Eye Patches
On September 17, 2026, Laneige launched its Bouncy & Firm Hydrogel Eye Patches in an advertisement featuring Jin.
This is the brand’s first eye patches and are designed to reduce puffiness and hydrate the under‑eye area within about 20 minutes.
(Source: 1)
Neo Cushion Matte & Glow
On March 23, 2026, Laneige launched its latest Neo cushion in two versions - Matte and Glow, featuring Jin.
Promotional Videos
Photos
Neo Cushion Mewy
On April 30, 2025, Laneige introduced its Neo Cushion MEWY foundation as part of its “Only MEWY” campaign featuring Jin. The foundation provides deep hydration, ensuring the skin remains moisturized throughout the day.
Visit the Laneige website for more information.
Promotional Videos
Promotional Photos
Cream Skin Toner & Moisturizer
On September 30, 2024 KST, South Korean skin care brand, Laneige, officially announced Jin as their first male global brand ambassador. Leading up to their official announcement, Laneige teased photos of Jin without showing his face and asking “Guess Who?”
Jin’s first Laneige campaign will be for the Cream Skin 2-in-1 toner and moisturizer. On October 4, 2024 KST, Laneige announced a limited amount of Jin mini photo books will be available with the purchase of the Cream Skin 2-in-1 toner and moisturizer.
The Laneige brand was founded by Amorepacific in 1994.
(Sources: 1, 2, 3, 4)
Promotional Videos
Promotional Photos
2023 BTS FESTA EVENT
On June 14, 2023, Amorepacific opened their headquarters in Seoul to host an event for fans in celebration of BTS’ 10th anniversary. The company’s auditorium known as Amore Hall will screen BTS music videos through June 25, 2023.
Fans can also visit the Amore Store located on the same floor to explore limited edition products and displays featuring the band members.
Additional Event Information:
Location: Amore Hall 2F & Courtyard 5F (Amorepacific, 100 Hangang-daero, Yongsan-gu, Seoul, South Korea)
Dates: June 14 - 25, 2023 KST
Operating Hours: 7pm - 10pm KST (M-F) / 11am - 8pm KST (Sat/Sun)
(Sources: 1, 2)
Event Photos
Initial Announcement
On November 27, 2021, Korean skincare brand Amorepacific launched their popular ‘Laneige Lip Sleeping Mask’ in collaboration with BTS. The mask comes in a purple edition inspired by the band’s ‘Permission to Dance On Stage’ tour.
This limited-edition product features the concept of ‘Sweet Purple Dreams!’ using the sweet scent of gummy bear in addition to using the BTS tour artwork on the packaging and the band’s logo on the jar.
The ‘Laneige Lip Sleeping Mask’ is available for purchase in the U.S. through the Laneige and Sephora official websites.
