Photos provided by BT21club
LINE FRIENDS BT21 MEETS WITH Anti Social Social Club FOR NEW COLLECTION
BT21, beloved by millennials worldwide created together with LINE FRIENDS and BTS launches a new collection featuring pieces from Anti Social Social Club, a global street wear brand.
The new collection will comprise of approximately 50 pieces including t-shirts, hoodies and hats and will drop on Saturday, November 17th at 8 am PST; it will be available exclusively online on www.bt21club.com.
About LINE FRIENDS
LINE FRIENDS is a global character brand featuring 11 characters which were originally created for use as stickers for leading mobile messenger application LINE and its 200 million active worldwide users. The company has emerged as a global creator by introducing new Intellectual Property (IP) like BT21, in addition to Animation Running Man and Usamaru. LINE FRIENDS also has collaborated with a number of renowned brands including LAMY, Beats by Dr.Dre and Brompton, all aligned with the company’s philosophy and values to showcase premium character products. More recently, LINE FRIENDS has operated 115 stores globally in a total of 11 markets worldwide, in trend-leading cities such as Seoul, Tokyo, New York, and Shanghai, and became an independent company in January 2015. For more information please visit www.LINEFRIENDS.com.
Beloved by millennials worldwide, BT21 is a series of characters created in collaboration with LINE FRIENDS and BTS. It is also a new IP created as the first project of LINE FRIENDS ‘FRIENDS CREATORS,’ a long-term unique and creative strategy to create a new kind of character IP business based on the uniqueness of global artists from different fields. Since the release of BT21 sticker at LINE STORE in September 2017, it has recorded more than 27 million downloads worldwide and more than 1.1 billion Twitter exposures. LINE FRIENDS premiered BT21 products in its store in Seoul, Times Square in New York, Tokyo, and Hollywood in Los Angeles and attracted tens of thousands of customers every time on the opening day only. Members of BT21 include: TATA, RJ, CHIMMY, COOKY, MANG, SHOOKY, KOYA, VAN. For more information, please visit at www.bt21.com
About Anti Social Social Club:
Anti Social Social Club is a global street wear brand founded in 2015. Playing off melancholy feelings of self doubt, depression and loneliness, the brand has grown rapidly and amassed a huge social media presence on Instagram (@antisocialsocialclub) with more than 2 million followers who are part of the “club.” The brand has also collaborated in the past with A Bathing Ape, Dover Street Market, Playboy, Hello Kitty, Rimowa and many others.